What are the requirements for placing costume model props in the shop window?

Recently, I found an interesting phenomenon: people crowded in the clothing stores in the shopping malls in summer, but unfortunately they just took a stroll and left. The loss rate is amazing! We observed the display and placement of costume models' props in the window and found several main problems:

The lack of a shopping atmosphere can not stimulate people's desire to buy.

The theme of the store is not obvious, the division of the clothing series is not obvious, and it is miscellaneous.

The clothes and other props are too vulgar and thoughtless!

Start from the shop window: because it is the eye of the shop, the clothes and model props inside should be arranged with a theme to capture the public's vision, and the time of stay is the beginning of profit. The clothes displayed should be the main series of the season, because its space is limited, it can not show more layers What is the choice of window lighting? The answer is so simple! It is film and stage techniques that bring consumers into a scene!

The central display area of a clothing store is the area that first enters people's sight when standing outside the clothing store. During the display, it is necessary to locate the central display area, and display the new clothes in your store in this area to highlight the eye-catching effect. Centering on this central display area, guide customers step by step to go further into other parts of the store. Another point is to make rational use of the clothing model rack, put the store's treasure on the model, so that consumers can more intuitively observe the wearing effect of clothing. With the rendering of similar lights, people can be replaced with psychology: I can be born and changed like a child wearing this dress! This increases their desire to buy. Attention should be paid not to let too many models go, so as not to arouse the dislike of consumers. Everything should be reasonable!